CAMPUS EQUESTRIAN IS FOR SALE
Formed in mid-2002 with the initial intent to provide results and
information related to Intercollegiate Horse Show Association shows,
Campus Equestrian may or may not last long enough to reach its' tenth
anniversary. Though we added coverage of Interscholastic Equestrian
Association events in 2010 and tried to add coverage of
Intercollegiate Dressage Association events in 2011 the bottom line
is that advertisers have not signed up in large enough numbers to
make the site profitable on it's own. Hence Campus Equestrian is for
In an era when demographics rule society, and in most cases
advertisers want to reach a young, female demographic, it is puzzling
that advertisers within the equestrian community would not want to
advertise on Campus Equestrian. We have never made any effort to
'market' our site through entities such as constant contact and yet
we still have over 1,500 facebook fans by word-of-mouth. Through
Facebook's insights we know that between February 21st and March 19th
Campus Equestrian's Facebook Fans were 93 percent female (all ages),
57 percent of those females are 18-24, 17 percent are 25-34 (probably
former IHSA riders who still like to follow their old team), 5.7
percent are 35-44, 9.5 percent are 45-54, 3.1 percent are over 55 and
1.6 percent are 13-17 (If we only could cover the IEA more
extensively that number would go up).
Campus Equestrian receives over 100,000 hits across the site every
month and over 200,000 every month from October through April the
past two years (our record month was March of 2011 when we received
over 468,000 hits). More detailed information regarding traffic is
available upon request.
There are over 8,500 riders in the IHSA. The IEA had over 5,000
riders by mid-season and was on the bubble to reach 6,000 in only the
organization's tenth official season. Add in over 600 IDA riders and
roughly 15,000 people (not counting friends and relatives) are
actively involved in these organizations when combined. Though we
don't always succeed we have tried to offer timely and relevant
information related to all three of these organization's events.
What brought about the creation of Campus Equestrian to begin with
was the lack of attention being paid to the RESULTS of IHSA Shows.
There were occasional print articles on the organization in the 1990's
but these were usually about a specific team or rider. Just to find
out whom was winning in a specific part of the country was quite the
chore to obtain. Over the past ten years the coverage given to IHSA
by both print and electronic media within the horseworld has radically
increased. Though there may be fewer printed publications circulating
in 2012 that 2002 those which survived sit up and take notice of the
IHSA. They would be wise to notice the radical short-term growth of
the IEA, which still has not yet penetrated such major areas as Texas,
Illinois and New Jersey yet still has roughly 6,000 riders.
Most publications and websites focus on the year-end IHSA, IEA and
IDA championships. Campus Equestrian has strived to cover the
opposite. It is the race in many cases and not the prize, for only a
select few make it to the championships. The masses win along the way
without reaching the finals. It is a long road to the post-season and
that road needs as much attention as the entrance to the grand finale.
Campus Equestrian has tried to cover all the roads, from gathering the
fall show schedules during the summer to writing detailed stories
about the results of the championship events.
It may come as a surprise to some but for nearly all of Campus
Equestrian's nine and half seasons the site has been a one-man
operation. There have been times when individuals were hired on a
one-time basis to write a story or to forward results from a
post-season show to us in a timely fashion but with a small number of
exceptions the Owner and Operator has run the site himself.
I attend shows, I gather information from shows I did not attend,
maintain the site itself, take almost all of the photos, make all the
changes to the statistical information and write all the stories. As
of March 22nd Campus Equestrian was up-to-date with 17 of the 36 IHSA
regions and had received the information to make four others complete
for the 2011-12 season (again, only one person is updating all this).
I would like to continue doing this for IHSA, IEA and (one day, honest)
IDA events but financially this is no longer possible at this time. I
was once asked if I would consider making part of the site
'pay-per-view' for lack of a better term (subscription service would be
another way to put it). I have rejected this idea as it would put off
potential advertisers (and if I tried this and someone else posted the
same information for free where would I be?). Unless something of an
unusual financial nature takes place between now and April 20th (such
as an influx of advertisers like never before) it is
doubtful I will attend any National Champion events which take place
between April 20th and May 6th. I am committed to attending events
through April 7th (IHSA Zone 4 Zones at Goucher College is firmly on my
calendar) but updates to Campus Equestrian may cease for good on April
However if someone is interested in purchasing Campus Equestrian
then things change. Partnerships would be considered.
Consolidating with an existing equestrian organization would be
considered. Merging with an existing website or publication would be
considered. If someone wants to purchase the site only for existing
traffic and do what they want with it this too would be considered.
Even if a conglomerate of the above want to get together and purchase
Campus Equestrian this too would be considered. If you are interested
in purchasing the site, please visit our 'Contact Us' contact
information page (found on the left-hand side of our homepage) and
drop me a line or even call me. Campus Equestrian has been a valuable
resource for following the IHSA since 2002 and had begun to cover the
IEA in the same manner in December 2010. Hopefully Campus Equestrian
will continue to do so.
Update: Though the site remains for sale there have been several
parties who expressed interest in Campus Equestrian. For this reason
the site continues to be updated past our original 'stop date' of
April 20th. I covered both the IEA and IDA finals as best I could
and will cover IHSA Nationals as well. Stay tuned.
Owner and Operator